New Balance x Boa
Product Launch

I had the pleasure of working with SPILLT on this high energy spot for the “New Balance Hierro Boa” running shoe. My tasks were all of the CG from the ground up, working closely with the client to make sure that their product looked as realistic as possible on screen. This included texturing, rigging, look development, lighting, and animation that could be quickly integrated into the edit. The shoe had to look great but we also had to showcase the integration of Boa’s technology and how it provides the best fit possible on a trail running shoe.

Boa - CD: Garrett Davis

Boa - Art Direction: Joe Starmer

Art Direction + Animation: Harrison Vincent

Edit: Jerem Sloan

Sound Design: Coupe Studios

Production Stills